标头，指的是每个要点内容前的一个总结性词汇或句子。这个很重要，因为很多客户懒得阅读其余内容。而标头全部大写也很重要，因为这样的标头会立即引起注意。

看下面的例子：

1)没有标头

(1)You will love how Saucy Lips pineapple sauce instantly transforms your everyday dishes into something exotic.

你会喜欢 Saucy Lips 菠萝酱，(因为它立即)将你的菜肴从日常风味转变为异国风味。

(2)The little-sweet， little-sour flavor of our Thai curry sauce makes it equally suitable for dinner， dessert and everything in between.

泰国咖喱酱甜味小、酸味小，适用于晚餐、甜点以及介于两者之间的所有食物。

(3) Every day will be a cheat day when you have our hot pineapple sauce in your pantry alongside your protein stack.

每天，当你在食品储藏室里将我们的热菠萝酱和蛋白质堆放在一起时，就会成为作弊的一天(作弊一词就让要点变得更有趣，健身圈很常用，含有辛苦健身一周，偶尔犒劳自己的意思)。

(4) Our customers are always amazed at how incredibly fresh this sauce is! Secret: We only use the good stuff.

我们的客户总是对这种酱汁的新鲜度感到惊讶！秘密：我们只使用好东西。

(5)At Saucy Lips， we keep our pineapple sauce free from the eight most common food allergens so that you can cook your meals worry-free.

在 Saucy Lips，我们使菠萝酱避开了八种最常见的食物过敏源，因此你可以放心做饭。

2)有标头

(1)MAKE YOUR MEALS FROM TYPICAL TO TROPICAL 从传统美食到热带美食：You will love how $aucy Lips pineapple sauce instantly transforms your everyday dishes into something exotic.

(2)ADD ALITTLE SUNSHINE TO YOUR RECIPES 在你的食谱上添加些许阳光：The litle-sweet， little-sour filavor of our Thai curry sauce makes it equally suitable for dinner， dessert and everything in between.

(3)FLAVORHEAVY&NOTSUGARHEAVY口味重，不是糖质重：Every day willbea cheat day when you have our hot pineapple sauce in your pantry alongside your protein stack.

(4)SMALLINGREDIENT LIST，GREAT TASTE 小成分清单，美味佳肴：Our customers are always amazed at how incredibly fresh this sauce is! Secret: We only use the good stuff.

(5)FOR FOODIES WHO HAVE ALLERGIES 适合患有过敏症的人群：At Saucy Lips，we keep our pineapple sauce free from the eight most common food allergens so that you can cook your meals worry-free.

请注意，不要全部内容都大写！

（文章内容属作者个人观点，不代表CoGoLinks结行国际赞同其观点和立场。本文经作者授权转载，转载需经原作者授权同意）